Your niche is you
Through our unique combination of capabilities and attitudes, we can become the go to guy. We can position our talents to create an entirely new product category.
Like my mentor used to say, the best way to beat the competition is to not have any. That the best way to bring home the bacon is to raise your own pigs.
Something my mentor also used to say, your niche is you. Because it is our work that creates the market, not the other way around. We are the ones signing the paychecks, not the ones waiting around to see if we’ll get one.
Yes, it takes confidence and courage and perseverance to open a boutique, but if we can do it successful, people won’t just buy from us, they’ll congratulate us for cracking the code and getting into the club.
How can you change the rules so you can win at your own game?